BirdDog logo

WHAT IS BIRDDOG

BirdDog offers research, planning and event activation that delivers unparalleled results. Leveraging artificial intelligence, social listening and U.S. Census data, BirdDog identifies locations that index highest with your buyer for a better ROI.

What is BirdDog

BIRDDOG: AN INNOVATIVE, PRACTICAL
ALTERNATIVE TO AUTO SHOWS

Ability to scale investment based on importance of market

Flexible

Totally flexible timing allows for deployment when it makes the most sense for you

Multiple Events Staged

Events staged at multiple locations in each market provides better coverage

FEATURES

More Targeted

Powered by DMA-level research, activates at highest indexing venues.

More Flexible

Full control of timing, scale and level of investment by market.

More Affordable

Low venue costs, nimble asset kits and localized staff keep costs down.

Tailored Creative

Theming and assets customized for each client and tour.

Highly Trained Staff

Events staffed by automotive specialists skilled in driving advocacy and sales.

Proven Results

Consistently over-delivered against KPIs on all programs to date.

BIRDDOG RESULTS

70-PT NPS increase
112% of attendance goals
30-70% Lower Cost Per Head
90% of Participants More Likely to Purchase
Double the Average Hot lead rate
Targeting Technologies

UNRIVALED TARGETING TECHNOLOGIES

BirdDog is powered by actionable intelligence that helps us locate and be relevant to your audience. Our technology micro-targets the exact locations at which to activate, market-by-market, neighborhood-by-neighborhood.

HOW IT WORKS: THE INTELLIGENCE PROCESS

Audience Personas

1. Audience Personas

First, we conduct DMA-level research applying machine learning to insights gleaned from Meta, X, YouTube and TikTok to identify the personas most likely to purchase.

Venue Categories

2. Venue Categories

Next, we analyze persona-level insights to determine the categories of venues that are of interest to and attract your audience.

Zones

3. Heat Mapping

Finally, top neighborhoods are identified by identifying the highest concentrations of target buyers. HHI, education level, vehicle ownership and other key demographic data drives this research.

CASE STUDIES

Mazda logo
Mazda CX-90 SoCal Tour

Mazda CX-90 SoCal Tour

75-point NPS lift

118% of Attendance Goal

Polestar Logo
Polestar 2

Polestar 2 on Tour

32-Market Tour

3x the forecast conversion rate

Toyota Logo
Toyota Electrified

Toyota Electrified

bZ4X events in 24 markets

Double the hot lead rate

Contact

We’re excited to learn more about your business and discuss how our tailored solutions can help you connect with the right customers and drive meaningful results. Our team is ready to answer any questions you may have and provide you with more details about our services.