WHAT IS BIRDDOG
BirdDog offers research, planning and event activation that delivers unparalleled results. Leveraging artificial intelligence, social listening and U.S. Census data, BirdDog identifies locations that index highest with your buyer for a better ROI.
BIRDDOG: AN INNOVATIVE, PRACTICAL
ALTERNATIVE TO AUTO SHOWS
Ability to scale investment based on importance of market
Totally flexible timing allows for deployment when it makes the most sense for you
Events staged at multiple locations in each market provides better coverage
FEATURES
More Targeted
Powered by DMA-level research, activates at highest indexing venues.
More Flexible
Full control of timing, scale and level of investment by market.
More Affordable
Low venue costs, nimble asset kits and localized staff keep costs down.
Tailored Creative
Theming and assets customized for each client and tour.
Highly Trained Staff
Events staffed by automotive specialists skilled in driving advocacy and sales.
Proven Results
Consistently over-delivered against KPIs on all programs to date.
BIRDDOG RESULTS
UNRIVALED TARGETING TECHNOLOGIES
BirdDog is powered by actionable intelligence that helps us locate and be relevant to your audience. Our technology micro-targets the exact locations at which to activate, market-by-market, neighborhood-by-neighborhood.
HOW IT WORKS: THE INTELLIGENCE PROCESS
1. Audience Personas
First, we conduct DMA-level research applying machine learning to insights gleaned from Meta, X, YouTube and TikTok to identify the personas most likely to purchase.
2. Venue Categories
Next, we analyze persona-level insights to determine the categories of venues that are of interest to and attract your audience.
3. Heat Mapping
Finally, top neighborhoods are identified by identifying the highest concentrations of target buyers. HHI, education level, vehicle ownership and other key demographic data drives this research.
CASE STUDIES
Mazda CX-90 SoCal Tour
75-point NPS lift
118% of Attendance Goal
Polestar 2 on Tour
32-Market Tour
3x the forecast conversion rate
Toyota Electrified
bZ4X events in 24 markets
Double the hot lead rate
Contact
We’re excited to learn more about your business and discuss how our tailored solutions can help you connect with the right customers and drive meaningful results. Our team is ready to answer any questions you may have and provide you with more details about our services.